Carney Treats approached us to create a carnival themed logo and packaging for their new premium e-liquid brand. They wanted something fun and different from the industry norm. A style that would not only showcase their unique line of flavors but also make them standout amongst the masses of other bottles found on the shelves in stores. After brainstorming with them we decided to illustrate our own version of an overly happy, crazed carnival clown for the logo icon. Then from there we pulled in hypnotic swirls reminiscent of both vapor and the carnival theme. When creating the labels we went with big fun text and simple illustrations that would let their unique and delicious flavors basically speak for themselves.